Massachusetts has launched a statewide effort to encourage young people to consider careers in advanced manufacturing.
AMP it up!, developed as part of the Patrick administration’s Advanced Manufacturing Agenda, seeks to address a persistent shortage of qualified workers in key manufacturing industries. A recent state report card on manufacturing reported that upwards of 100,000 manufacturing jobs will need to be filled during the next several years.
Officials say AMP it up!, is designed to change the perception of manufacturing in Massachusetts and to present advanced manufacturing as an attractive career alternative. The campaign with reach out to parents, teachers and counselors to clear up misconceptions about the manufacturing with the ultimate goal of bolstering the prospective employee base for these quality jobs.
Manufacturing companies across the state are invited to submit ideas for content on the AMP it up! Web site produced by MassDevelopment. Employers may suggest ideas by contacting Brenda Doherty at 800-445-8030.